Bin Rozenblum
I work on an organization's digital infrastructure: the system that holds the data, the processes that run in the background without anyone touching them, and the tools the team uses every day.
Technology that feels like magic
Six areas that come up in almost every project, usually in combination.
A system that holds contacts, donors, events, payments and tasks in a single database, built around how the organization actually works rather than around a ready-made template. It includes role-based permissions, an audit log recording who changed what and when, reports, and migration of the data from your existing systems.
Connecting the systems you already have through APIs and webhooks: your management system, mailing platform, payment gateway, spreadsheets, calendar and WhatsApp. A payment that comes in generates a receipt, is recorded in the management system and updates the donor, with nobody touching it. Every process is built with retries on failure, duplicate protection, and an alert to you when something gets stuck, instead of quietly staying broken.
Company sites, landing pages, forms and registration, wired directly into the system behind them. An enquiry from the site is recorded together with the campaign it came from, creates a task for the right person, and receives an automatic reply. Includes search engine optimization, accessibility and load speed.
Applications built for a defined purpose, running on phone and desktop from the same code. Installed straight from the browser (PWA) or through the app stores, with user management and permissions, push notifications, billing, and correct behavior when there is no network.
A WhatsApp responder that handles the repeat questions, collects details, books a meeting in the calendar, and hands over to a real person the moment the conversation goes beyond what it was set up for. Every answer and script is editable from an admin screen, without touching code and without depending on me.
For organizations with no in-house technology person: responsibility for the servers, the backups and the renewal of security certificates, monitoring and fixing faults, keeping the cost of subscriptions and tools under control, and advice before decisions that are hard to reverse.
What I actually work with. The tool follows the need and the budget, not the other way round.
The same four stages in every project, whether it is a single form or a whole system.
We go through the processes as they stand today, what works and what is broken. I do not propose a solution before I have seen the work being done.
A short, readable document saying what will be built, in what stages, and what is explicitly out of scope. You approve it before anything begins.
Built in stages, each one going live and being tested with the people who will use it. Rollout with the team is part of the work, not an extra.
A system does not end on the day it goes live. Fixes, changes and adjustments over time, because the organization keeps changing.
Products I have built and maintain, which can be deployed in an organization or used as they are.
Application
SmartDoula
A birth support app, for doulas and mothers
Management system
THE CRM
Customer relationship management for organizations and nonprofits
WhatsApp bot
Maane
Automated replies for businesses, inside WhatsApp
Company site
Natalie's website
A personal site for a doula and birth companion
Representative examples from ongoing work, without identifying client details.
Replacing a mix of spreadsheets and separate systems with a single one: tens of thousands of contacts and donors, events and registration, a fundraising screen, a donor portal, and role-based permissions. The project included importing and merging legacy data from several sources, duplicate detection before the merge, and full phone access for staff in the field.
Mapping every automated process in the organization, more than a hundred and fifty of them spread across several systems, into a single picture: what runs, what is quietly broken, what is duplicated and what is being paid for without being used. Then connecting the management, mailing and payment systems, and a data warehouse feeding management reports.
An application built from scratch for a defined professional field: signup, trial period and billing, personal data for each user, timely notifications, and an admin panel on the operator's side. Designed to work on poor connections, including local storage and syncing the moment the connection returns.
Company sites and landing pages where the form is not the end of the road. The enquiry goes straight into the management system, tagged with the campaign it came from, creates a task for the right person and triggers an automatic reply. That makes it possible to know which campaign actually produces clients, and not only clicks.
Bin Rozenblum
38, living and working from Moshav Ganei Tal.
Before I started building systems, I managed them from the other side of the desk. Years of management in nonprofits and large organizations, dealing with teams, budgets, fundraising, suppliers and regulation. That is where I came to know, close up, the gap between a system that looks excellent in a presentation and a system a team can actually work with on a busy day.
That is what shapes what I build. Not necessarily the most sophisticated solution, but the one that gets adopted and is still in use six months later.
Most of my work is with nonprofits and organizations that have no IT department, and that need one professional they can turn to for everything: from choosing a supplier to a fault on a Friday afternoon.
A first conversation is a clarification, not a sale. If what you need is not right for me, I will tell you.
The fastest way to reach me is on WhatsApp. Write briefly what your organization is and what is stuck, and I will get back to you.
Message me on WhatsApp